Libraries Transform Campaign

Source: American Library Association, 2015

Designed to increase public awareness of the value, impact and services provided by libraries and library professionals, the Libraries Transform campaign will ensure there is one clear, energetic voice for our profession. Showcasing the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age.

WHY LIBRARIES ARE TRANSFORMING
because there are more than 14,400,000 search results for the 2016 presidential election

because more than a quarter of U.S. households don't have a computer with an internet connection

because why shouldn't you be able to bring your grande caramel snickerdoodle macchiato?

because the world is at their fingertips and the world can be a scary place

because students can't afford scholarly journals on a ramen noodle budget

because employers want candidates who know the difference between a web search and research

Related:
Trends – This collection is available to help libraries and librarians understand how trends are developing and why they matter.
Toolkit