Source: Center for Media Justice, 2012

The Center for Media Justice believes that to change the hearts and minds, social movements need a powerful narrative strategy. These resources will offer guidance on how to create resonate messages that expose structural oppression, offer solutions, and above all, tell our own stories.

Resources include:
Branding & Slogan Worksheet for Organizing Campaigns
On Message: Using Strategic Communications to Advance Social Change in Black and Latino Communities
Letter to the Editor Worksheet
Storytelling Worksheet
News Hooks
Values Vocabulary
Sample Frames and Messages
Framing Guiding Questions
Elements of a Successful Message
Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications
Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues
Young People and Decent Wages