Cowboy Campaigning: Patriotism, “Freedom,” and Right-to-Work in Oklahoma

Source: Judith L. King and Laurel C. Catlett-King, Labor Studies Journal, Vol.. 32 no. 1, March 2007
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The 2001 right-to-work referendum in Oklahoma provided unique challenges for the labor movement. This article examines the Oklahoma campaign in the context of right-to-work and other labor referendums and discusses the consequences of particular strategies used by the labor and business campaigns. The authors argue that despite a strong member mobilization campaign, the impact of September 11 and the influence of the print media may have been determining factors in the campaign.

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