It’s official: UNT, Dallas Cowboys go forward with plans to partner up

Source: Anna Tinsley, Star-Telegram, August 9, 2016

The Dallas Cowboys and The University of North Texas are proceeding with their plans to team up. After months of negotiations, officials formally announced Tuesday that they are forming a partnership — the cost of which could top the $1 million mark — to bring students unique academic and athletic jobs with the world-renowned football team. … In May, the University of North Texas Board of Regents agreed to move forward with negotiations to let the college become a sponsor and exclusive higher education partner with the Dallas Cowboys. UNT officials at the time said they didn’t know how much the partnership could cost, but agreed that a multi-year deal could easily top the $1 million mark. And they did note that no tuition, fees or legislative money would be involved in any partnership with the Cowboys. … Officials have noted that this proposal would be two-fold — one part involving advertising and promotions and another a public-private partnership. UNT board documents have shown a multi-year agreement with the Cowboys could include letting UNT use the Dallas Cowboys star and other logos; present displays in “select event exhibit space;” place radio ads on game days; participate in television commercials; and put ads on the DallasCowboys.com website. …