GLAZA takes charge of Los Angeles Zoo’s outside marketing efforts

Source: Rick Orlov, San Jose Mercury News, May 6, 2013

The long-sought effort to increase the role of the Greater Los Angeles Zoo Association at the Los Angeles Zoo took a step forward on Monday with a new memorandum of understanding that will have the private volunteer organization take over all outside marketing. With the promise of a $2 million a year contribution, GLAZA will take on all promotion of the zoo without using any money from the city general fund and also reduce a prospective ticket price increase form $2 to $1, beginning on July 1…. Turning over a portion of the zoo operation to GLAZA has been pushed by Mayor Antonio Villaraigosa as a way to reduce the overall city budget on services he considered outside the core function of the city. GLAZA officials said the plan – far short of the original proposal from more than two years ago to take over the entire operation – will help boost the zoo….