Source: People’s Action, September 2020
From the executive summary:
People’s Action has completed the first-ever deep canvassing political persuasion experiment this month and the results are groundbreaking.
The independent analysis of our deep canvass phone program found that it had a substantial impact on decreasing Trump’s vote margin, estimated to be 102 times more effective per person than the average presidential persuasion program.
The Best Way to Beat Trumpism? Talk Less, Listen More
Source: Andy Kroll, Rolling Stone, September 15, 2020
This summer, with Americans hunkered down at home as the Covid-19 pandemic raged, teams of organizers located in a half-dozen battleground states made thousands of phone calls and put a theory to the test: Can an empathetic, heartfelt conversation persuade a complete stranger to change their mind about how to vote in 2020?
The experiment was led by People’s Action, a liberal nonprofit that focuses on mobilizing rural and low-income Americans, and it utilized a tactic known as deep canvassing, a form of grassroots organizing that puts more emphasis on listening and finding human connection than the traditional check-a-box door-to-door canvassing done by political campaigns.
The results of that experiment — shared with Rolling Stone ahead of their release on Tuesday — are striking: Even when done by phone, deep canvassing can indeed have a measurable effect on an individual’s voting preference. According to a study conducted by political-science professors David Broockman and Josh Kalla in partnership with People’s Action, this summer’s deep canvassing by phone led to a 3.1-point swing on average in favor of former Vice President Joe Biden. In other words, for every 100 completed phone calls, three votes were added to Biden’s vote margin after they received a deep canvassing call. That number was even higher for independents (5 points) and independent women (8.5 points), according to the study.