Data Note: A Look At Swing Voters Leading Up To The 2020 Election

Source: Ashley Kirzinger, Audrey Kearney, Mollyann Brodie, Charlie Cook, and Amy Walter, Kasier Family Foundation, Issue Brief, September 5, 2019

Findings:
More than one year out from the general election, there are many factors that could influence voters’ decisions to either vote for President Trump or the Democratic nominee or even stay home on November 3, 2020. These factors include the characteristics of the eventual Democratic nominee, views of President Trump, and how motivated voters are feeling about the election. The latest analysis from the Kaiser Family Foundation, in collaboration with the Cook Political Report, finds that while a large share of voters are already firm about how they plan to vote in the 2020 presidential election (63%), there is a still a substantial share (30%) who say they have not made their minds up. With three in ten votes still up for grabs, this data note examines the demographics of swing voters: those who either report that they are undecided about their vote in 2020 or are leaning towards a candidate but haven’t made up their minds yet. It also explores the policy issues that could swing these voters to vote for either President Trump or the Democratic nominee.