Through the Working Class – Five union members from across the Rust Belt reflect on eroding faith in the media

Source: Steven Greenhouse, Columbia Journalism Review, Winter 2019

…. The media covers blue-collar America less closely than it did several decades ago. Christopher R. Martin, author of No Longer Newsworthy: How the Mainstream Media Abandoned the Working Class, which will be published in May, tells me that as more outlets became publicly owned and traded on the stock exchange, they began pursuing a different audience to help boost profits. “Many moved from a mass audience to more of an upscale audience,” Martin says. “Many newspapers have cut back on, or entirely eliminated, the labor beat—the one beat that talked about the life of the working class.” 

At many news organizations, editors are assigning more “upscale minded” stories about skiing vacations in Aspen and whether to invest in Apple and fewer pieces about factory closings in Akron and layoffs in Cincinnati. A result of this approach: the one-hour walkout by 20,000 Google workers received tremendous coverage in the national media, while a steelmaker’s lockout of 2,200 blue-collar workers, for seven painful months, garnered hardly any attention at all. ….