On 6 February 2017, a website of uncertain origin named “The Tennessee Star” was born. At the time, it was unclear who funded or operated this “local newspaper,” which was largely filled with freely licensed content from organizations tied to conservative mega-donors. After some prodding by Politico in early 2018, the Tennessee Star revealed its primary architects to be three Tea Party-connected conservative activists: Michael Patrick Leahy, Steve Gill, and Christina Botteri.
Now, a Snopes investigation reveals in detail how these activists used the appearance of local newspapers to promote messages paid for or supported by outside or undisclosed interests. Gill, for example, is the political editor of the Tennessee Star, but he also owns a media consulting company that at least one candidate and one Political Action Committee (PAC) paid before receiving positive coverage in the Tennessee Star. Several Star writers have in the past or currently work for PACs or political campaigns that they write about, without disclosing that fact. Though its owners claim that the Tennessee Star is funded by advertising revenue, it appears to be supported by wealthy benefactors. Whatever the Tennessee Star is, it is not a local newspaper producing transparent journalism.
But this story is about more than just the Tennessee Star. Leahy, Botteri, and Gill have been expanding their version of journalism to other battleground states in the run-up to the 2020 presidential election. They are, they say, co-founders of a new, Delaware-registered company, Star News Digital Media, Inc., whose explicit strategy is to target battleground states with conservative news. So far, Leahy, Gill, and Botteri have added The Ohio Star and The Minnesota Sun to their network of purportedly local newspapers. These papers are effective carbon copies of the Tennessee Star.