Finding Workers Where They Are: A New Business Model to Rebuild the Labor Movement

Source: Mark Zuckerman, The Century Foundation, February 7, 2019

From the summary:
WHAT YOU SHOULD KNOW
– While corporations and political campaigns have been able to leverage direct marketing and other digital tools to advance their interests, the labor movement seems to be struggling to do the same.
– Labor’s traditional “retail” model of organizing, in which professional organizers physically go into one workplace at a time, is not cost-effective for reaching many workers who do want to unionize—in particular those in smaller and/or geographically isolated workplaces
– Collective bargaining units of twenty-four or fewer employees, for example, are 11.6 percent more likely to win a union election than larger groups, and these employees consistently demonstrated more cohesion in their vote in support of the union.
– A digital organizing strategy that includes an online organizing platform that directly empowers workers to self-initiate organizing drives and file National Labor Relations Board paperwork can help organized labor significantly increase its membership.