Comparing the Voting Electorate in 2012-2016 and Predicting 2018 Drop-off: How the Electorate has Changed Over the Years and How that Informs the 2018 Cycle

Source: Celinda Lake and Joshua E. Ulibarri, Voter Participation Center, July 20, 2017

As part of our ongoing efforts to understand the voting patterns of the Rising American Electorate, we’ve worked with Lake Research Partners to produce this report, which catalogues the changes in voting turnout for the Rising American Electorate between 2012 and 2016 – and makes projections for voter drop-off in 2018.

The projections are sobering and troubling to everyone who cares about increasing participation in our great democracy. Our prediction is that 40 million Americans who voted in 2016 won’t cast a ballot in the 2018 midterms — and to make matters worse, 2/3 of those drop-off voters will be members of the Rising American Electorate. The RAE dropoff is projected to be particularly pronounced in key 2018 battleground states, such as Arizona, Nevada, Florida, and Ohio …..

…. Add in the effects of ongoing vote suppression efforts and the implication is clear: Democracy is facing a headwind in 2018. We need to double down on voter registration, mobilization and turnout efforts, and fighting for voting rights in order to make sure that every American has the opportunity to raise their voice at the ballot box. ….