75 Years of Too Cheap Water

Source: John H. Murdoch, Jr., Journal – American Water Works Association, Volume 109 Number 5, May 2017

From the abstract:
Murdoch admonished water providers for keeping the price of water artificially low. At one time, this was done to encourage customers to connect to water systems – before they realized the benefits of treated and regulated water systems. But by 1956, the benefits were established, and Murdoch challenged water providers to reflect the value of water in charges that passed the real costs of providing that safe and adequate supply of water to their customers. To some degree, this situation continues to exist today.