Organizing Low-Wage Workers and Low-Income Communities–Digital Tools & Tactics

Source: Social Movement Technologies, 2014

From the summary:
The top 9 digital tools & tactics that unions and other organizing groups are using to combine online and offline organizing in low-income/low-wage communities. Online isn’t just a communications tool, it can also be a way to further your organizing campaigns.

Developing online worker centered strategies utilizing online tools is an opportunity to connect with low-wage workers and communities. However it’s important to ensure your strategy works in coordination with your offline organizing. A number of unions and community organizations have worked to develop thoughtful approaches using online tools.
This webinar recording provides:
– specifics on how to identify the online tools those you are organizing use so you can reach them
– text messaging strategies to reach workers and residents in low-income communities
– Facebook strategies that go beyond posting to your page or promoting your posts
– examples of online strategies that can reach similar goals as offline but with far fewer resources
– suggestions for how to ID workers and residents online

We will share specific experiences from ongoing campaigns such as Walmart and fast food. A document with all the notes and links from slides is also provided.
Related:
Top 14 digital tools
Source: Social Movement Technologies, 2013

Notes & links
Is your labor or community organizing campaign using today’s most powerful tools to win? Whether you are a complete digital novice, or advanced, make sure you aren’t missing out on key digital tools and tactics, hear what other organizers are doing to win, and learn how to do it with limited time and money. …. This is part of a series of digital organizing webinars—developed by organizers for organizers, especially focused on meeting the needs of unions and small social change groups, many without the resources to hire full-time digital organizing staff. The webinar covers a range of key tools and tactics, including for example, how to quickly identify your most social media-influential members and what to do with them, how to identify your targets’ soft social media spots and build your strategy around them, and exciting ways to use twitter and free and low-cost texting to expand visibility and pressure targets. Movement examples are used throughout.