Political Campaigns Comb Data, But What is it Worth?

Source: Mike Cummings – Yale University, Futurity, August 19, 2015

… In a new book, Hacking the Electorate: How Campaigns Perceive Voters, Eitan D. Hersh, assistant professor of political science at Yale University, examines how political campaigns use data to target voters. Hersh argues that a core set of public records provides campaigns most of what they know about voters and that variations in open records laws across the country cause campaigns to perceive voters differently in different places. He discussed his theory with Yale University writer Mike Cummings….