Voter turnout among members of different groups of Americans varies widely, with Latinos and Asians generally lagging behind other groups. Blacks usually fall in between, with turnout usually ahead of other minorities but behind whites – although black participation surged in 2008 and 2012 in response to the historic candidacy of Barack Obama. Additional segments of the American public also vote less than they might, including lower-income citizens and youth. Low levels of voting matter, because election results are supposed to reflect the preferences of all Americans. In addition, recent trends indicate that Latinos, if they vote at their full potential, have considerable capacity to influence election outcomes, increasingly at the national as well as state and local level. Getting out the Latino vote was a crucial part of the Obama 2012 reelection strategy, and activists striving to boost Democratic Party prospects in Texas are spending tens of millions of dollars registering eligible Latinos. Understanding how to motivate voting by Latinos and other under-engaged citizens is thus of concern to candidates and parties as well as scholars….