How Grassroots Lobbying Consultants are Reshaping Public Participation in Policy Battles

Source: Edward Walker, Scholars Strategy Network, SSN Key Findings, May 2014

For most people, grassroots activism brings to mind voluntary efforts mounted by community organizations, social movements, and citizen leaders. But today some of the most prominent mobilizers of mass public participation are consultants selling their services to corporations, industry associations, and other clients with interests in fights over legislation, ballot measures, and rulings by public agencies. Known as “public affairs consultants” or “grassroots lobbyists,” these paid experts seek out members of the general public who can help their client to win important policy battles. My research looks closely at these influential political professionals.