From Distant Admirers to Library Lovers–and beyond – A typology of public library engagement in America

Source: Kathryn Zickuhr, Kristen Purcell and Lee Rainie, Pew Research Center, March 13, 2014

From the introduction:
The digital era has brought profound challenges and opportunities to countless institutions and industries, from universities to newspapers to the music industry, in ways both large and small. Institutions that were previously identified with printed material—and its attendant properties of being expensive, scarce, and obscure—are now considering how to take on new roles as purveyors of information, connections, and entertainment, using the latest formats and technologies. …

…Libraries loom large in the public imagination, and are generally viewed very positively: 90% of Americans ages 16 and older say that the closing of their local public library would have an impact on their community. This means that many people have a stake in the future of libraries, and as the digital age advances, there is much discussion about where they are headed. To help with that conversation, Pew Research has spent three years charting the present role libraries play in Americans’ lives and communities, in the hopes that this will set the foundation for discussions of what libraries should be in the future. The first stage of our research studied the growing role of e-books, including their impact on Americans’ reading habits and Americans’ library habits. Our second stage explored the full universe of library services, as well as what library services Americans most value and what they might want from libraries in the future. This typology completes our third and final stage of research, which explores public libraries’ roles in people’s lives and in American culture writ large—how they are perceived, how they are valued, how people rely on them, and so forth. All of this research and the underlying data sets are available on our website….