Voting Goes Mobile

Source: Kay Stimson, Council of State Governments, Capitol Ideas, July/August 2013

…Gone are the days when just putting up a website was enough. The 2012 election cycle ushered in a brand new wave of state-driven tools designed to assist busy voters who increasingly rely on smartphones and tablet computers to conduct their business with government. States launched a number of initiatives designed to leverage mobility in elections, including mobile-optimized websites, mobile tie-ins with social media and new applications—commonly referred to as apps—available for download. … Mobility is rapidly becoming a must-have capability for election offices, according to a National Association of Secretaries of State survey of state election offices on voter outreach programming for the 2012 general election. The survey found more than half of all states devoted significant time and resources to ensuring their election websites were optimized for smartphone and tablet users, particularly in states that offer voting information look-up tools. These efforts typically were complemented by social media tie-ins on sites such as Facebook, Twitter and YouTube….