…These days the public expects transit agencies to cut service or hike fares when funding runs low. But Aesch’s entire philosophy is based on the belief that the best way to raise both ridership and revenue is by improving the transit experience…. His biggest achievement came through securing partnerships with the community. Once bus service improved, Aesch sent out a sales force to college campuses, shopping centers, apartment complexes, and the like, and asked them to pay for the better service that now carried so many students and customers and residents through their corridors. Sometimes he drew a comparison to a utility: just as a housing development might pay the water bill for tenants, so too should it pitch in for transit….