Winning Hearts and Minds: Making the Case for the Labor Movement

Source: Topos Partnership, Labor Day, 2012

The Problem
After decades of bad press, average Americans – if they think of unions at all – regard them too often with a hostile or skeptical eye. Yet, as union membership has declined, so too have the clout and prosperity of American workers. Reversing this trend will require a long-term commitment to rebuilding people’s understanding of the role of labor organizing in creating more widespread prosperity.

The Solution
When people understand that unions are not meddlesome outside institutions, but instead an expression of their own ability to stick together with other employees; when they understand that unions are not just about dues and services, but about a collective voice; when they see that the fundamental right to stick together is being attacked, then their whole perspective on the labor movement shifts. People turn away from the familiar caricatures to a much more constructive and supportive engagement.