Secrets of the Private Sector: How parks and recreation agencies can flex their marketing muscles

Source: Peter Harnik and Elissa Hoagland, Trust for Public Land, e-newsletter, April 30, 2012

If you ran a business that controlled hundreds of mil¬lions of dollars worth of prime real estate, scenic walking trails, elegant gardens, boating basins, ice rinks, outdoor performance venues, forests, and fields, you’d probably want people to know about it. But scores of institutions with this kind of resource wealth do almost nothing to promote what they’ve got. They are America’s big-city park and recreation departments–from Boston to Los Angeles to Honolulu. According to a survey by The Trust for Public Land’s Center for City Park Excellence, almost half of the nation’s largest park departments do not spend any money on public outreach….
Reprinted from the August 2010 issue of Parks & Recreation magazine.

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