Inviting the Donor to Give

Source: Emily Silverman, The Bottom Line: Managing Library Finances, Vol. 22 no. 4, 2009
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From the abstract:
The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors. The paper discusses and gives examples of outreach communications that can inspire support. The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods.

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