The Seven Sins of Greenwashing: Environmental Claims in Consumer Markets

Source: TerraChoice, April 2009

– A new sin has emerged
98% of products committed at least one of the Sins of Greenwashing. Greenwashing is so rampant that a Seventh Sin has emerged. The Sin of Worshiping False Labels is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists.

– Kids (Toys and Baby Products), Cosmetics and Cleaning Products
Greenwashing is most common in three household categories: Kids (toys and baby products), Cosmetics (beauty and health), and Cleaning Products.

– More products are claiming to be ‘green’
The average number of ‘green’ products per store almost doubled between 2007 and 2008. Green advertising almost tripled between 2006 and 2008.

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