Source: Emily Silverman, The Bottom Line: Managing Library Finances Vol. 21 no. 4, 2008
From the abstract:
The purpose of this paper is to consider several methods for establishing and growing a pool of potential library donors. Who gives to libraries and where are they? All types of libraries can benefit from private giving; the initial challenge in building a philanthropic base is identifying prospective donors.
A range of initiatives can help establish and build a donor base, such as robust programming, expanded partnerships, annual fund efforts, friends groups, and a mix of technologies.