From Awareness to Funding: A study of library support in America

Source: OCLC Report, 2008

From the summary:

Among the findings from the report:
• Library funding support is only marginally related to library visitation
• Perceptions of librarians are an important predictor of library funding support
• Voters who see the library as a ‘transformational’ force as opposed to an ‘informational’ source are more likely to increase taxes in its support
The report suggests that targeting marketing messages to the right segments of the voting public is key to driving increased support for U.S. public libraries.

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