The Conscientious Investor: Social responsible investing is neither as profitable nor as responsible as advertised. But if you insist, here’s how to do it right

Source: Henry Blodget, Atlantic Monthly, Vol. 300 no. 3, October 2007
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The goal of “socially responsible investing,” or SRI, is to make lucrative investment choices that have a positive impact on the world. SRI comes in many forms, but one of the most common is avoiding investments in “bad” companies. You, of course, are eager to be part of this pioneering movement that will help the environment and your fellow human beings–to do well by doing good. So let’s play a game.

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