Customer Service is Just 3 Digits Away in San Antonio

Source: Cory Fleming, and Bryan Barnhouse, Public Management, December 2006, Volume 88, no. 11

Local governments exist to serve the needs of their residents, but determining the needs of these customers is not a simple task, whether in a community of a few thousand people or in a city with millions of residents. Defining and providing excellent customer service in local government also differs from these processes regarding customer service in the business community.

Local governments must provide equitable services to all residents, whereas businesses can vary their service levels based on a customer’s ability to pay. So, how do local governments determine customer needs and offer better customer service to their residents?

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